Which Was Your Favorite Super Bowl Ad?
February 13, 2024 — The power of the college student perspective is important to advertisers. As what is consistently the most-watched television event of the year, advertisers showcased their most innovative 和 high-budget commercials on Super Bowl Sunday 和 Marist students took a unique opportunity to weigh-in.
为 the first time, national news publication 《bet亚洲365欢迎投注》 invited Marist students to participate 和 provide ratings on the ads for their annual 广告计.
In 《bet亚洲365欢迎投注》’s effort to capture the voice of the next generation, Marist was one of five schools selected from across the country to not only rate this year’s ads but also release their top 5 和 bottom 5 the following week.
周四, just a few days before the game, about 50 students gathered in Ward Hall lounge to watch many of the ads together 和 share their thoughts. It was a step towards Marist students determining their most favorite 和 least favorite of the dozens of new ads that will appear during the game broadcast. Students who who gathered at Ward Hall had the chance to be featured in 《bet亚洲365欢迎投注》.
Photo by Nelson Echeverria/bet亚洲365欢迎投注.
“我觉得很棒. I've never been to anything like this before 和 it felt really special to watch the Super Bowl ads early,伊莎贝拉·拉多说. “我喜欢多芬的广告. I thought it sent a great message 和 I thought it was very relatable. If we do anything like this again, I really encourage other people to come because it was really, 很有趣.”
“这太有趣了, especially seeing everyone else's reactions at the same time 和 all the ads being seen early with the Super Bowl,27岁的梅勒娜·罗素说. “I like the Judge Judy one with the e.l.f. (化妆品)商业. 我觉得这非常有趣. And I liked all the celebrity cameos.”
现在是第36个年头, 《bet亚洲365欢迎投注》's 广告计 is a well-entrenched source for evaluating the popularity of Super Bowl ads, determining which ones resonated most with audiences 和 which ones fell short.
Lark-Marie Anton '99 is the Chief Communications Officer for Gannett/今日美国网络. The media outlet reached out to notable collegiate institutions this year, 包括bet亚洲365欢迎投注, 她深爱的母校.
“I’m thrilled 和 so proud to have my fellow Red Foxes participate in 《bet亚洲365欢迎投注》 广告计 和 see what they think of the 2024 spots,”她说。. “Not only are these students the next generation of industry creatives 和 professionals — they’re savvy consumers whose insights 和 opinions are invaluable.”
Photo by Nelson Echeverria/bet亚洲365欢迎投注.
Students eagerly evaluated 和 ranked their top picks 和 the ads that failed to impress. 利用 《bet亚洲365欢迎投注》's 平台, students were able to view many of the advertisements before the big game, many choosing to do so together at Ward Hall on campus.
Photo by Nelson Echeverria/bet亚洲365欢迎投注.
Here are the ads Marist students liked the best 和 the least:
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“I think it was a really unique privilege 和 I was really excited to come in 和 watch all of the different commercials 和 see how much I related to them 和 just what I would expect in 2024,26岁的梅根·多西说. “I just think this is a super neat opportunity 和 I'm very excited to be here so thank you so.”
这段经历让许多人 市场营销 和 沟通 students to engage with real-world advertising 和 市场营销 practices, offering valuable insights 和 potentially shaping the narrative around which Super Bowl ads are most successful.
看看 今日美国的文章 bet亚洲365欢迎投注圣母的学生和 倾听他们的见解 who took part in the nationwide survey.
Assistant Director of Content Marketing & Communications Bryan Terry contributed to this article.
